As said in TOMRA's official website:
"The reverse vending solution is a fully integrated part of the customer experience in your store and its performance has a direct impact on your business and your brand’s reputation. Our goal is always for our reverse vending solutions to be so intuitive and reliable that they attract customers and keep them coming back to you".
In this sense, the value we deliver to the customer is based on three pillars:
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Direct effect on the business performance:
Reverse Vending Machines give the final customer the chance to directly get money from recycling. The supermarket (as other target customers explained in the last post) can personalise each of its vending machines. and in this way the "refund" method can be either to get a coupon/discount/loyalty points for future purchase in the same supermarket (which would be the most smart thing to do, in order to oblige the final customer to buy again) or get directly cash.
On the other hand, the Reverse Vending Machine gives the supermarket the opportunity to sell/rent the space on the machine for advertisement or using it as a marketing tool for their own promotion strategy (last offers, discounts, etc.).
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Brand image:
The strongest point in favor of installing a Reverse Vending Machine is the fact that it gives a differentiating factor to our client. Thus, having a Reverse Vending Machine projects an image of environmental, technology and social responsability. In this sense, it is again a very poweful tool to make the brand more "green-aware". Our product adds to supermarket's CSR image building.
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High consumer convenience + Customer experience:
Reverse Vending Machines give the customer a fully integrated part of the customer experience. It transforms consumer behavior by providing a convenient and rewarding way for consumers to return their empty containers. Customers are increasingly sensitized on environmental issues, and having one of these machines can be assumed in many cases a turning point when it comes to choose the services of a company. So, all of these lead to an increase on the retail traffic.
Value Proposition